Brand Identity and Logo Design for Business

A brand identity exists for consistency: so your website, quotes, packaging and social posts look like one company, even when different people made them. A small business often needs only a logo, a palette, fonts and a short guideline. We add a brand book of dozens of pages when you have a chain, packaging or many contractors.

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When you need it

  • The logo was made in a hurry, and it gets lost on a sign, in an avatar or on a dark background.
  • Every contractor uses their own version of color and font, and company materials look scattered.
  • You are opening a new business, renaming, or moving into a higher-priced segment.
  • You need a presentation or proposal you can send to a large client without embarrassment.
  • A stand, packaging or merch is coming up, and it is time to bring everything into one style.

What is included

  • Review and direction

    We study competitors, your audience and how the company wants to look. We build a mood board and show you the direction we propose before drawing the logo.

  • Logo

    A mark and a wordmark, primary and compact versions, black-and-white and inverted versions, minimum size and clear space. We test legibility on a sign, in an avatar and as a favicon.

  • Brand system

    A palette in HEX, RGB and CMYK, and Pantone when needed. Fonts with a verified license, patterns, icons and photo rules.

  • Guidelines or brand book

    A short document with rules and examples of correct and wrong use. For a client's own appliance brand we built a 57-page brand book with packaging and merch. The size always depends on the task.

  • Presentations and proposals

    A PowerPoint or Google Slides template your team can fill in themselves, plus finished sales decks for a specific occasion.

  • Applications

    Business cards, letterheads, social media templates, packaging, signage, print, merch and trade show materials. Files are prepared to the requirements of the printer and the manufacturer.

Work

All projects in this service
Branding

Zollerz identity: brandbook and applications

A brand system for a B2B company, from logo rules to examples of use across materials.

Branding

Lomot: bakery identity

A warm, eye-catching bakery brand: a bread mark, large typography and an ear-of-wheat pattern on the packaging.

Branding

Takt: festival print design

A small music event: a rhythm of lines and colour patches ties the poster to the programme.

Branding

Kedr: merchandise for a travel club

A collection for a travel club: one mark ties together clothing, accessories and souvenirs.

How we work

  1. Brief and review

    We discuss the business and goals by message or through a short brief. We study how competitors look and what you already have.

  2. Concepts

    We show several logo directions right away in real use: on packaging, the website, a sign. It is easier to choose that way than from a single mark on a white background.

  3. Refinement

    We polish the chosen direction: proportions, stroke weights, color, behavior at small sizes.

  4. System and applications

    We roll the style out to colors, fonts, templates and the agreed list of materials.

  5. File handover

    We assemble the guidelines and source files, check print layouts and hand everything over in one archive.

What we need from you

  • Your name, what you do, who your customer is and which competitors annoy you.
  • What already exists: an old logo, colors, materials you cannot give up.
  • Examples of styles you like, and ones you absolutely do not.
  • A list of applications: where the logo will live in the next year.
  • One person with the right to make the final decision.

What you get

  • The logo in all versions and formats: SVG, PDF, PNG, for print and screen.
  • Palette, fonts, patterns and the rules for using them.
  • Guidelines or a brand book as a PDF.
  • Templates and layouts of the agreed applications, ready for print and use.
  • Source files and transfer of rights to the finished materials under the contract.

Price and timeline

The price is for the whole project: after discovery we count the full scope and fix the amount before work starts. We do not bill by the hour. The price depends on the number of concepts, the list of applications and the depth of the document: a logo with a short guideline and a full brand book with packaging are different estimates. Paid font licenses and printing are paid for separately and directly. The timeline comes with the price and is split into approval stages.

Questions

Is a logo alone enough?

At the very start sometimes yes, especially if you need to test an idea quickly. A logo on its own does not hold a style together: the website, listings and presentation will start to drift anyway. The minimum working set is a logo, colors, fonts and a couple of pages of rules.

Can the logo be registered as a trademark?

Yes. We check for similar marks in open registries (such as USPTO, UKIPO and EUIPO databases) in advance and avoid obvious matches. The final search and the filing are best left to a trademark attorney, who carries the responsibility and the experience for exactly that. We hand over the files and a description of the mark.

Who owns the logo?

You do. Rights to the finished materials pass to you under the contract, and you receive all source files. Third-party assets such as paid fonts are licensed in your name, and we tell you about any license terms before we use them.

How many logo options will you show?

Usually several clearly different directions, and the number is fixed in the estimate. The quality of the choice depends on the options being truly different and shown in use. Dozens of similar marks only make the decision harder.

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