SEO Services for Small Business

SEO starts with a simple question: which searches bring buyers, and which pages of your site answer them. We build the keyword map, fix the technical side, improve pages and commercial signals, and work on links and local visibility. What was done and how it affected impressions, clicks and enquiries is visible in Google Search Console and GA4.

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When you need it

  • Enquiries come only from ads, and each one is expensive. You need a second source that also works in a low-budget month.
  • Search Console shows many impressions and few clicks: your pages are stuck below the first page.
  • Traffic dropped after a redesign, a domain move or a CMS change.
  • You work in several cities, and search shows you in only one.
  • Competitors with a weaker product rank higher because they have a dedicated page for each service.

What is included

  • Keyword research and clusters

    We collect queries from Google Keyword Planner, autocomplete, Search Console and competitor pages, remove junk, and separate commercial from informational. We group by search results: queries share a cluster if Google shows the same sites for them. The output is a map of which cluster goes to which page and which pages are still missing.

  • Technical audit

    Indexing and pages missing from search, duplicates, robots.txt, sitemap.xml, canonical tags, redirects and broken links, speed and Core Web Vitals, the mobile version, schema.org markup. You get a prioritized task list for your developer or for us.

  • Structure and pages

    New landing pages for clusters, updates to title, description, H1 and copy, internal linking. We check what type of page ranks: if the results are category pages, an article is unlikely to climb there.

  • Commercial factors

    Prices, product range, delivery and payment terms, company details, contacts, documents, reviews and an easy enquiry form. Buyers check these signals before they write, and they help on commercial queries.

  • Links and mentions

    We compare your link profile with the leaders and find relevant sites by topic and region: industry directories, articles, discussions. We build gradually with natural anchors. Paid placements are labeled as sponsored where the platform requires it.

  • Local SEO

    Google Business Profile, Bing Places and local directories, and city pages with real content: addresses, terms, lead times, examples of work in that city.

  • Analytics

    Google Search Console, GA4 with goals, Bing Webmaster Tools. We check rankings without personalization: in a regular browser your own site often looks higher than a new buyer sees it.

Work

All projects in this service
SEO

ABS-Steklo: technical SEO for a 4,180-page catalogue

A catalogue with thousands of pages had no canonical URLs and heading errors. We fixed the templates and rebuilt the sitemap.

How we work

  1. Audit and search results review

    We study the site, your Search Console and GA4 data, and the market leaders. We show where traffic is lost and how much potential the queries hold.

  2. Keywords and plan

    We build the clusters and check them against your margin and priorities. First we take the services you want and are able to sell.

  3. Technical base

    We close indexing errors, duplicates and speed problems. Without this the rest of the work pays back worse, so this stage comes before copy.

  4. Pages and commercial factors

    We improve the important pages, create the missing ones and strengthen what affects the buyer's decision.

  5. Links and ongoing work

    Placements, new clusters and fixes based on Search Console data. The report lists what was done, plus impressions, clicks and enquiries by query group.

What we need from you

  • Access to Search Console, GA4 and the site admin.
  • A list of services or products, marked with what is most profitable to sell.
  • Your service area and real addresses, if you have them.
  • Data on enquiries and sales, to connect search with revenue.
  • A person who approves site changes, and a developer if a contractor runs your site.

What you get

  • A keyword set with clusters and a page map.
  • A technical audit with priorities, and the errors closed.
  • Updated and new pages, and improved commercial factors.
  • A link placement plan and log.
  • A regular report: work done, impressions, clicks, enquiries and next steps.

Price and timeline

The price is for the whole project: after the audit we scope the work for the agreed period and fix the amount before it starts. You pay for the list of work, and we do not bill by the hour. The estimate depends on site size, niche competition, the number of locations and the volume of edits. Link purchases and paid tools are shown as a separate line, so you can see where the money goes. We give stage timelines together with the price.

Questions

Can you tell me my ranking in advance?

Rankings are decided by the search engine and depend on its algorithms and on what competitors do. We are responsible for the agreed scope of work and the timeline. You see impressions, clicks and enquiries in your own Search Console and GA4, so the result is easy to check without taking our word for it.

When will I see results?

Technical fixes produce the first movement after pages are recrawled. Noticeable growth in commercial traffic usually takes months and depends on the age of the site, the competition and how fast edits go live. For urgent enquiries during this period, paid search is the better tool.

SEO or Google Ads?

Google Ads brings enquiries right after launch and stops when the budget does. SEO builds up more slowly, but the traffic stays after the active phase ends. For most small companies a mix works: ads at the start, with the query data from them feeding the keyword research.

Can you promote the site without changes to it?

Almost never: most of the work is edits to pages, structure and the technical side. If access to the site is limited, we agree a procedure: we make the changes ourselves, pass tasks to your developer, or send disputed items for your approval.

Related services

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