Website Design and Development for Small and Mid-Sized Business

A website starts with structure: which pages you need, what people search for to find them, and what a visitor should do on each one. Then comes the prototype, design, build and a launch with analytics already set up. We build landing pages, service sites, catalogs and multi-page projects on WordPress, Webflow, Shopify, Next.js or custom code.

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When you need it

  • You have no website, leads come from referrals, and there is nowhere to send ad traffic.
  • Your current site is slow on phones, and every text change goes through a developer.
  • Services and locations are piled onto one page, so search engines cannot tell what you actually do.
  • You need a fast landing page for a new product, a seasonal offer or an ad campaign.
  • A site builder has hit its ceiling: you need a filtered catalog, a CRM sync or your own pricing logic.

What is included

  • Niche and keyword research

    We look at who ranks for your services and collect the search queries. They decide the list of pages and how those pages link to each other.

  • Prototype

    A page map with real headlines and block order. This is the cheapest moment to change the logic, before anything is drawn or coded.

  • Design

    Desktop and mobile layouts based on your style. If you have no brand identity yet, we put together a basic set: colors, fonts and photo rules.

  • Build and admin panel

    WordPress or Webflow fit teams that want to edit pages themselves. Shopify suits online stores. Next.js or custom code covers unusual logic and strict speed targets.

  • SEO foundation

    Title and meta description on every page, clean URLs, schema.org markup, sitemap.xml, robots.txt and canonical tags. For a migration we prepare a 301 redirect map so the traffic you have already earned is kept.

  • Forms and privacy

    Enquiries go to email, WhatsApp, Telegram or your CRM (HubSpot, Pipedrive, Zoho). Forms are GDPR-aware, with a consent checkbox, a privacy policy and a cookie consent banner where your audience requires one.

  • Analytics and launch

    GA4 with goals for form submissions and calls, Google Search Console and Bing Webmaster Tools, cross-device testing, and the move to your domain and hosting.

Work

All projects in this service
Websites

UTM Marine: website for ship thickness measurement

Website for a ship service company: thickness measurement, non-destructive testing and a survey request.

Websites

Zollerz: home appliance catalogue site

Website for an appliance brand with a catalogue, category sections and support.

How we work

  1. Discovery

    We study your business, your competitors and your current site if you have one. You get a page list, a scope of work and a clear estimate.

  2. Structure and prototype

    We agree the site map and prototype the key pages. Copy at this stage is real, with no placeholder text.

  3. Design

    We show the first screen and one typical page. Once you approve them, the style rolls out to the remaining templates.

  4. Build and content

    We code the pages, connect the forms and move your content. You follow progress on a staging version closed to search engines.

  5. Launch and checks

    We open the site for indexing, submit the sitemap, and test goals, speed, the mobile version and forms on the live domain.

What we need from you

  • A description of your services or products. A draft, client emails or an old price list is enough.
  • Photos, logo, certificates and examples of finished work.
  • Two or three sites you like and a couple you dislike.
  • Domain and hosting access, if you already have them.
  • One person who makes decisions and answers questions within a day.

What you get

  • A working site on your domain, with all access and source files in your hands.
  • An admin panel and a short guide to editing text, prices and photos.
  • GA4 and Search Console configured, with enquiries delivered where you want them.
  • Design files and a list of next steps for promotion.

Price and timeline

The price is for the whole project. We scope the work after discovery and fix the amount before work starts. You pay for the agreed scope, and we do not bill by the hour. The biggest price drivers are the number of distinct page templates, the volume of content and the integrations, so two sites with the same page count can cost different amounts. We give the timeline together with the price, split into stages. Domain, hosting and paid services are billed directly to you.

Questions

How many pages does my website need?

As many as you have separate services, locations and questions people search for. One product is fine with a single landing page. A site we built for a commercial diving contractor came to 52 pages: 16 services, 13 ports and 11 articles, because clients search for a specific job in a specific port.

WordPress, a site builder or custom code?

We choose by the task. WordPress or Webflow works for content sites with frequent edits, and a builder is enough for a simple landing page or a quick demand test. Custom Next.js code makes sense when you need a customer account, a complex catalog or every fraction of a second of load time matters.

Who writes the copy and finds the photos?

We write the copy if you include it in the scope. We need your facts, prices and examples. Real photos of your work and team perform best. Where you have none, we source or prepare images and label illustrative examples honestly.

What happens after launch?

You get all access and can run the site yourself or with any other contractor. If you want further development, we scope it separately: new pages, SEO, ads, technical updates.

Related services

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