Content Writing and Copywriting for Business Websites

Text works when it contains what your competitors do not have: your numbers, your examples, answers to real customer objections. So the work starts with analyzing the topic and asking your expert questions, and the writing comes second. We write service pages, blog and guest articles, case studies, newsletters and FAQs.

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When you need it

  • Your site is full of generic phrases, and any competitor could sign the same paragraphs.
  • Your SEO specialist delivered a list of pages, nobody is there to write them, and your experts have no time.
  • The blog is abandoned or filled with posts that bring neither readers nor enquiries.
  • You need articles for Medium, LinkedIn or industry publications, in the name of the company or the founder.
  • The product is complex, and the customer needs to understand how it works and why to pay for it.

What is included

  • Website copy

    Home page, service and product pages, category descriptions, about page, FAQ. First the page structure and the logic of persuasion, then the wording.

  • Blog articles

    We take topics from keyword research and real customer questions. Before writing, we review the first page of results and prepare an outline: subheadings, facts, examples, and what to add beyond competitors.

  • Expert materials

    We send questions to your expert in writing, and answers can come as voice notes. We turn them into an article with their opinion, numbers and first-person examples.

  • Case studies and customer stories

    The task, the constraints, what we did, what came out of it. Only verified numbers, and customer consent to publish where it is needed.

  • Content for external platforms

    Medium, LinkedIn, industry sites, emails and newsletters. We follow editorial rules: some places ban direct advertising, others require a sponsored label.

  • Checking and editing

    Claims are checked against primary sources, text is checked for plagiarism, and everything is proofread. For healthcare and other sensitive topics we add a review by a specialist.

Work

All projects in this service
Content, Social media

OBS: editorial team for a science Telegram channel

Science news with original illustrations and a conversational tone for a Telegram channel.

Reputation, Content

ReAge: articles and reputation work

Editorial materials for a health service: Dzen articles, covers and branded platforms. Dzen is a major Russian publishing platform.

How we work

  1. Task and voice review

    We study the product, the audience and sample texts you like. We write the tone rules into a short style guide.

  2. Topics and plan

    We build a list of materials with the search query, goal and format of each. You approve it before any writing starts.

  3. Fact gathering

    Questions to your expert, your documents, statistics from open sources with links. Anything unverified is flagged and sent for clarification.

  4. Writing and edits

    We write, edit and send for approval. Your comments on the first piece are applied to all the following ones.

  5. Publishing and review

    On request we publish on your site or platforms and set up title and description. Then we look at GA4 and Search Console data and decide which topics to develop.

What we need from you

  • Product descriptions, price lists, presentations, managers' answers to common questions.
  • An expert who will answer questions in writing or by voice.
  • Sample texts you like, and ones you definitely do not want to see.
  • A topic list or keyword research, if your SEO specialist has already built it.
  • A team member who approves the materials.

What you get

  • Finished texts ready to publish, with headlines and meta descriptions.
  • A style guide with tone rules for your team and future writers.
  • A topic plan for the next period, tied to search queries and sales goals.
  • A list of sources for the claims, so you can quickly answer the question "where does this number come from".

Price and timeline

The price is for the whole project: after discovery we count the full volume of materials, the complexity of the topic and the experts' involvement, and fix the amount before work starts. You pay for finished texts, and we do not bill by the hour. A simple page and a large expert article cost different amounts, so we show the estimate as a list: what we write and what it costs. The timeline comes with it, and it usually depends on how fast your expert replies.

Questions

Do you use AI in the texts?

Yes, for gathering material, outlines and drafts, which speeds the work up. Facts, structure and the final wording go through a person, because a model can confidently write nonsense. The finished text sounds like your company, and numbers and claims are confirmed.

How will a writer handle our narrow topic?

A writer does not have to be an engineer, they need a good source. Your expert explains the substance in writing or by voice, we turn it into a clear text and send it back for checking. It takes the expert much less time than writing it themselves.

Do articles really bring customers?

They do when they answer the query of a person ready to buy and lead to a next step: a service, a quote, an enquiry. General reach articles build awareness and pay back more slowly. That is why the plan marks what each article is responsible for.

Can I order editing only?

Yes, if you already have texts or an in-house writer. We check facts, structure and readability, bring everything to one tone and give clear comments. For an in-house writer we leave the rules they can follow from there.

Related services

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Describe the task in the form or email us.