Social Media Management for Business: Instagram, LinkedIn, TikTok

A company's social accounts are usually run by whoever has spare time, so posts come in bursts and sound different each time. We take the channels end to end: strategy and content themes, content plan, copy, visuals, publishing and replies in the comments. One idea is adapted to the format of each platform, so you will not see the same post copied across your feeds.

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When you need it

  • You have a page and a channel, the last post went out three months ago, and customers can see it.
  • A team member runs social media between other jobs, and publishing depends on their workload.
  • Posts go out, reactions are close to zero, and nobody counts the enquiries from social.
  • You need to launch accounts from scratch, set them up and match the style of your website.
  • You need more channels than one person can cover: Instagram, LinkedIn, TikTok, YouTube Shorts.

What is included

  • Review and strategy

    We look at your audience, your competitors, and what works for them and for you. We decide which platforms are worth running and why: LinkedIn for B2B and expertise, Instagram and TikTok for consumers and visual products, YouTube for long-form and search, WhatsApp or Telegram channels for regular customers.

  • Content plan and themes

    A monthly plan in a shared spreadsheet: topic, platform, format, status, date. Themes keep the balance: useful tips, work and case studies, product, behind the scenes, answers to questions.

  • Copy and visuals

    Posts in your brand voice, carousels and covers in one style, short videos. We take facts from you and from primary sources, and send disputed claims for checking.

  • Profile setup

    Bios, avatars, descriptions, pinned posts, menus and buttons, and setting up the services or products section where the platform has one.

  • Publishing and replies

    We schedule posts in the platform and check that they are actually live: a spreadsheet calendar publishes nothing by itself. We reply to comments and messages and pass leads to your chat.

  • Ads and disclosure

    Influencer seeding, community ads and creator partnerships are agreed separately. Paid and sponsored posts carry the disclosure label each platform and local advertising rule requires.

  • Reporting

    Reach, reactions, clicks to your website, enquiries. Every month we review which themes worked and adjust the plan.

Work

All projects in this service
Content, Social media

OBS: editorial team for a science Telegram channel

Science news with original illustrations and a conversational tone for a Telegram channel.

Social media

Severny Marshrut: the hike starts here

A VK community: a panoramic cover, a story from the trail and a useful pre-hike post. VK is Russia's largest social network.

How we work

  1. Collecting material

    We read your website, customer conversations and common questions. We ask your expert for short voice notes: live details from them beat any template.

  2. Style and a trial set

    We agree tone and visuals on a few trial posts. After that we work in the approved style.

  3. Monthly plan

    We send the content plan, and you edit topics and add your own events, promotions and launches.

  4. Production and approval

    We prepare posts as a batch, and you approve everything at once. We publish at the right time and slot urgent news in outside the plan.

  5. Review of results

    We look at the month's numbers, drop what does not work and strengthen the best themes in the next plan.

What we need from you

  • Admin access to your pages and channels.
  • Photos and videos of your work, team and production, even from a phone.
  • The contact of a team member who quickly answers factual questions.
  • A brand book, or at least a logo and brand colors.
  • Company news: promotions, deliveries, events, new services.

What you get

  • Live, well-set-up channels with regular content.
  • A monthly content plan and an archive of material you can reuse.
  • Replies to followers, and leads passed to your working chat.
  • A monthly report with conclusions and a plan for the next month.

Price and timeline

The price is for the whole project: after discovery we define the full scope for a month or a period (platforms, number of posts, videos, replies) and fix the amount before work starts. We do not bill by the hour. Ad budgets and influencer fees are not included in the price of our work and are paid by you directly. We give the launch timeline together with the price. It usually depends on how fast materials and access arrive.

Questions

How many posts per week do I need?

As many as you have something to say without losing interest. For a small business, a few strong posts a week on the main platform plus adaptations on the others is usually enough. We set the frequency from audience response and review it after the first month.

Which platform should we start with?

It depends on who you sell to. LinkedIn works for B2B and expert services. Instagram and TikTok suit consumer products and anything visual. YouTube suits explanations and search traffic. We pick one or two main channels first and add others once the routine is stable.

Can you run a Telegram or WhatsApp channel?

Yes. These channels work well for regular customers, offers and updates. We build the content so it is easy to carry between platforms if your audience moves.

Where will the facts and details come from?

From you, from primary sources and from materials you have already collected. For one channel we prepared an editorial line: texts with primary sources and 35 illustrations with a recurring character. Anything we cannot confirm goes to you for checking before publication.

Related services

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